Cognition: “Subconscious Messaging: How They Influence Decisions and Behaviors” by Jeff Stibel (USA Today)

“Background music used this way is an example of supraliminal messaging – shoppers hear the music but are not conscious of it influencing their thoughts. Subliminal messaging is similar except the stimulus in question is undetectable like an image flashed too quickly for the eyes to see, or a sound too low or too scrambled for human ears to hear. But it has an equal impact…” Click Subconscious messaging: how they influence decisions and behaviors for the rest of the article.

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