There has been a recent boom in research on how people attribute social characteristics to others based on the appearance of faces—independent of cues about age, gender, race, or ethnicity. (At least, as independent as possible.) The results seem to offer some intriguing insight, claiming that people are generally pretty good at predicting who is, for example, trustworthy, competent, introverted or extroverted, based entirely on facial structure. There is strong agreement across studies as to what facial attributes mean what to people, as illustrated in renderings throughout this article. But it’s, predictably, not at all so simple.

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